Wow Air is firing up their Tinder account to find new friends, To promote their new Canada routes

Screen Shot 2015-10-26 at 7.25.34 AMIceland-based discount airline Wow Air has been enticing Americans to Europe with $99 flights via Baltimore and Boston. Now, they’re expanding their services to Canada, launching routes from Montreal and Toronto to Reykjavik in May 2016. While plenty of airlines turn to social media sites like Facebook and Twitter to publicize new deals, Wow has taken a slightly different tack—Tinder. The airline is using the dating app in Montreal (with the other three North American cities it services coming soon) to “flirt” with potential customers and give tickets away to a few lucky swipers. On October 12, Wow tweeted “We’re on Tinder giving away tickets! Swiping in Canada right now. Almost got swept away by your smooth lines….” They have also been using Snapchat to show some of their matches and their clever pickup lines.

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